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Nielsen: surge in supermarket spend in final weeks of December

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NielsenIQ data reveals that in the final four weeks ending 31st December 2022, Total Till value growth increased to 10.9% from 7.6% (3rd December, 2022). This was due to accelerated food inflation, weak comparatives and strong sales in the seven-day trading week up to 24th December. When looking at the 4 week picture, food inflation (13.3%) […]

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